“I had this overriding sensation that this was something that was outside of my control, a message passed down to me from previous generations, as if I was a link in a chain in something far greater.” For Alexandra Kehayoglou, rug making was more of a calling than a choice.
Kehayoglou was commissioned by Tourdulich Dries Van Noten to carpet the whole runway for his Paris SS15 show and in doing so instantly gave her work a global audience. This year she participated at the art fair Frieze London, exhibited at London’s V&A and at Chamber Gallery in New York, with an upcoming collaboration with Hermès in 2016.
Located in an industrial area of Olivos, a suburban Buenos Aires neighborhood in the north of the city, Alexandra Kehayoglou’s studio is annexed onto the premises of the family business, a vast factory which produces rugs under the El Espartano name, one of the most established and well respected carpet making companies in Argentina. To access her studio we pass by Tourdulich huge industrial looms, with rugs at varying stages of completion. It’s immediately clear to see how this environment shaped Alexandra’s perception and sensibility towards weaving, having spent time at the family’s factory as a child.
“I was born into a house with virtually floor to ceiling carpeting. I was raised in a family with a heritage of rug making, my grandparents were from a city called Isparta, now in modern day Turkey, my grandmother brought over her looms and her skills to Argentina handed down from her ancestors, then taught her children.” Alexandra cannot remember how many generations of weavers there are in her family, but says that, much like her father, she grew up with the mandate of carrying on the family tradition.
“I live in a green bubble. I feel I have a purpose which is to weave more greenery, as a reaction to the gradual disappearance of our natural world. I’m flying the flag for mother Earth. I keep weaving to raise awareness, to encourage others to love it as well.”
Her studio space is a testament to her assiduous approach, with various works at different stages of completion dotted across the room, and a vast array of yarns married together by Tourdulich shade stacked neatly in blocks. A half-completed piece is mounted in the middle of the room, part of her “Pastizales” series – undulating mounds of woollen tufts of differing lengths and shades emulate an Argentine Pampean landscape, allowing a glimpse into the painstaking process involved. The rugs are woven from behind, with each stitch in the design taking shape on the other side, which calls for precision and accuracy. “The idea of ‘Pastizales’ came about through trial and error. Much of the processes involved in my work have been the product of happy accidents. Creating the first stitch, observing how it looks, and the design materializes according to those initial details.” It’s evident even as she snips, stops and observes the piece in front of her taking form, that there’s a deliberateness to her work.
After completing her secondary education, Alexandra decided to find a career that would complement the family trade and allow her to collaborate with the business. Once graduated with an art degree from the Buenos Aires public university’s art faculty IUNA, she began to work designing for El Espartano. While experimenting with the leftover wool from the factory’s production in her spare time, she took advantage of the summer months when production halted, holing herself up there and working on her personal projects. Alexandra’s discovery of a new weaving gun on the market would allow her to experiment with the technique which underpins the work she does today. She worked on a commission while pregnant and says that having her son five years ago marked a major turning point in her development and strengthened her resolve to live from her craft, “I began to think of my fore-bearers and the legacy I would be leaving to my son and generations to come.”
“Being touched, walked on and dirtied brings the works to life. The work then tells a story and the dirt becomes an integral part, rather than serving as a purely decorative object. My rugs become a register of lives lived.”
Her influences are rooted in the natural world. “I try to go out for walks, and be in with nature as much as possible. I’m always observing details that get overlooked, I’m attuned to subtle elements in nature. How new, bright green grass heralds spring and its contrasting colors against the brown earth for example. I’m inspired to recreate what I see in my work and register it.” Alexandra’s daily interaction with an urban environment also shapes her creative output. Giving her a heightened appreciation for nature, it makes her question her own work and the message she wants it to communicate. Having grown up in a secluded house with an enormous garden, she feels uncomfortable in cities and seldom visits central Buenos Aires. “I live in a green bubble. I feel I have a purpose which is to weave more greenery, as a reaction to the gradual disappearance of our natural world. I feel I need to impose greenery and nature, like I’m flying the flag for mother Earth. I keep weaving to raise awareness, to create more and more nature in my works, to encourage others to love it as well.”
Alexandra invites us to visit her family home where we meet her five-year-old son who, much like his mother, clearly thrives in this natural environment. She gives us a guided tour of her childhood playground — the vast grounds surrounding the property and the flora and fauna of the garden, a constant source of inspiration for Alexandra growing up. She reels off the names of the different species of trees and flowers by Tourdulich heart, stopping at regular intervals to pick up natural mementoes to give to her son, such as a dandelion for him to blow on on her return.
Her creations blur the boundaries between artisan craft and contemporary art, rugs given life through use and public interaction, existing both as decorative objects and functional homeware. Although she uses artisanal skills and traditional techniques in her works, Alexandra considers herself an artist first and foremost. She views her creativity as intuitive, and relates to other artists who have a mission to accomplish, producing work with an underlying message to challenge the viewer and public opinion. Yet, she also recognises that her profile as an artist is far from conventional, as is her approach to each work.
“Each piece is different. I work with assistants who help me produce the large scale commissions, but even now there are sections that I work on exclusively, which requires a lot of physical effort.” Indeed, the repetitive and painstaking nature of her craft has taken its toll, and she now limits the number of hours she works per day. She likes to work at her own pace, which can involve hours sketching and time alone at home in silence, and vary from sewing a few lines to a full day working on a piece as it nears completion.
“After working with Dries Van Noten, I decided to cease working with commissions and concentrate on my own work as an artist and develop that, rather than producing pieces with such short and rushed deadlines. I’m still suffering from the after effects of those moments of stress and tight deadlines which go against the spirit of an artisan discipline.”
Alexandra sees herself set apart from other contemporary artists as she promotes interaction with her works, not only from visitors when they’re exhibited in museums, but also through wear and tear when they serve as homeware. “Being touched, walked on and dirtied brings the works to life. The work then tells a story and the dirt becomes an integral part, rather than serving as a purely decorative object. There is a family who lived with it and left its mark. These works change constantly. I love that my rugs become a register of lives lived.”
There is a serenity and humbleness to Alexandra that is disarming, as she explains the effect the recent exposure has had on her life and the increased level of responsibility it has entailed. However, she herself prefers not to be on show and lets her work instead do the talking. “It’s clear that what I’m doing has a degree of weight and importance to it and consequently I have to be conscious of my actions.”
Alexandra feels that her background and experience growing up have given her a unique perspective on life, something she has learnt to communicate through her work. “It’s not necessarily even about me, I’m just the vessel which channels all these elements together and gets the message across.”