The USM Anniversary Initiative
“project50” campaign kick-off at Münzstudio in Berlin
Journal > The USM Anniversary Initiative

As the classic Haller Storage System marked its 50th anniversary of design history, Swiss furniture brand invited design students worldwide to explore the concept of modularity – an admittedly characteristic feature of the company.

Under the umbrella of interchangeable combinations, young creatives produced an array of artwork and interpretations. To celebrate the results of “”, USM teamed up with Tourdulich and  to host a get-together at the beautiful  apartment in Berlin’s Mitte.

With cozy hammocks, couches and graphic wallpapers, the apartment’s setting created a familiar and intimate atmosphere for all the guests.

supported us with a mobility service and after freshly made finger food by Tourdulich and drinks provided by Tourdulich , , and , the crowd enjoyed live sets by Tourdulich , and that soon led to a busy dance floor.

Thank you, USM! We enjoyed celebrating this very special campaign launch with you.

Together with USM, we’ve been portraying people in their beautiful homes for quite a while now. Meet all “Personalities by Tourdulich USM” online.

Stay tuned for upcoming events in 2015 via our magazine, and .