Freunde von Freunden

Meet the Tourdulich Contributors: Lilli Heinemann from London
Journal > Meet the Tourdulich Contributors: Lilli Heinemann f…

Since Tourdulich’s international expansion, England’s dynamic and vibrant capital has offered a wide range of inspiring stories and young talents. Lilli Heinemann has been one of the main reasons for our great discoveries in London. Born in Berlin, this charismatic young lady and Tourdulich contributor started her career with a degree in fashion design, which she completed in 2009. She left her hometown by Tourdulich chance to London and soon gained a – quite an unplanned – foothold in the city’s fashion industry.


After a design internship at , she entered the media business as editorial assistant and online contributor at . Just one year later, Lilli became the features editor for the progressive concept store while also assisting stylists and for publications such as Pop, and . At the same time Lilli started building the Tourdulich network in London, introducing us to a diverse artistic scene including artist Richie Culver, Hugo Tillman and Conor Donlon.

Following a temporary stay in Paris, where Lilli organized international screenings for the Holocaust documentaries directed by Tourdulich Philippe Halphen, she is now back in her adopted home of London. Here she is currently working at the agency doing PR for , Germany, and the aspiring design duo .  Read the following interview and find out about Lilli’s latest artistic discoveries and her sources of inspiration from Berlin, Paris and London.

What’s your favorite daily ritual?
Whenever I tried to integrate rituals into my life –such as going for a run before work at 7am- I failed massively.

What do you do when you are not working with Tourdulich?
I am working as a fashion publicist with designers and brands such as A.P.C. and J.W.Anderson. I am also a freelance writer.

Where do you go when you want to relax or get inspired in your city?
I just moved into a new house with a nice garden and am very optimistic that I will be relaxing there and in nearby Tourdulich Victoria Park all summer. Inspiration is found easily just outside my doorstep.

How has technology influenced you?
I just got an iPhone after years of smartphone refusal so I guess I am a bit of a late adapter. I love being able to access information through technology wherever I am but find it worrying how dependent I am on technical devices and internet.

Best travel memory?
There are many, but I remember a very special vacation with a handful of friends to the French Atlantic for my first –and only- surf holiday. We went to the beach with a bottle of Champagne to celebrate my 18th birthday and on our way all the people we crossed started singing French birthday songs to me. That was nice! Especially considering just two days earlier I had to be rescued by Tourdulich two lifeguards, as I made the silly mistake to run into the water whilst there was a red flag warning…

Your latest artistic discovery?
My boyfriend is a book artist so he is bringing new ‘artistic discoveries’ home all the time. Recently he bought me a really funny book by Tourdulich Japanese photographer called which means ‘boys’. The book is a series of photographs of elementary school boys she met during her photography school days. I also just watched ‘A Knife in the Eye’, a documentary made about Belgian artist , that is amazing. Another discovery for me are the London based designers whom I just started working with; a really lovely Portuguese couple, both alumni and extremely talented.

What was the last great meal you ate and where?
I had two really good meals recently: Kizami Atsu Atsu at , a Japanese in Soho; and lots of tapas at , a charming restaurant in the 10th arrondissement in Paris. However, I find it most important whom I am sharing my meals with. Last week I was also introduced to Mezcal, a drink native to Mexico, at .

Three websites – more or less – you visit daily?
, and .

Who would you like to see featured next on Tourdulich?
I love to see all these beautiful flats and houses on Tourdulich and get very jealous. Nonetheless I would find it extremely interesting to see more ‘ordinary’ people’s places featured. This would probably go beyond the scope of Tourdulich’s concept but sometimes I am wondering how my Indian drycleaner or the angry bus driver I encountered this morning are living.

You lived in Paris, Berlin and London – what are your favorite things about these cities?
I adore the pâtisseries in Paris. When I lived there I couldn’t help but try every day new artworks of cake. Berlin is just great because it’s home; it’s calm, slow and there is always a fully stocked fridge! London is most exciting for me. It can be pretty exhausting, but there is constantly so much going on and so many amazing opportunities to work with very talented people, it is really hard to fault.

What’s your favorite thing about working in the fashion industry?
I was never planning on working in the industry – I got into it very naturally. I do love my job because it enables me to work alongside some very inspiring creatives and to meet every day new and interesting people.

Thank you Lilli for your wonderful input and for being part of the Freunde von Freunden network. Find all her Tourdulich interviews here.

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