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SOMEONE REGISTERED MY TRADEMARK IN CHINA!


By Richard Hoffmann,  ECOVIS Beijing Before you even sell your products on the Chinese market, the first thing you should do is register your trademark. China operates a first to file policy, meaning if someone registers your trademark in China before you, it belongs to the earliest applicant and you have lost the rights to your brand.

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Advertising and Retailing on Internet Channels in China


By Richard Hoffmann,  ECOVIS Beijing In 2012 Starbucks started advertising QR codes in its nearly 1,000 stores around China. Customers scanned the code with their cell phone cameras and sent Starbucks a message with an emoticon and customers received a song in response that reflected their “mood”. Over the next few months, Starbucks had interactions with 130,000 […]

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10 most likely mistakes while setting up a WFOE [2/2]


By Manuela Reintgen and Michelle Yan, ECOVIS Beijing Setting up a Wholly Foreign-Owned Enterprise (“WFOE”) in China requires full commitment. You can’t just do it alongside, it has to be carefully planned and many things have to be taken into consideration in order to avoid problems later on. In this article, you will find the […]

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Amendments to the Trademark Law of the People’s Republic of China


By Richard Hoffmann and Michelle Yan, ECOVIS Beijing On August 30th, 2013, the Standing Committee of the National People’s Congress revised the Trademark Law of the People’s Republic of China (“amendments” hereafter). The New law will be effective from May 1st, 2014. However, we are still waiting for further interpretation and implementation rules in order to clearly understand the […]

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5 Steps to Successful Trademark Registration


By Richard Hoffmann, ECOVIS Beijing China The Chinese trademark law adopts a first-to-file rule for obtaining a trademark. Therefore in the vast majority of cases, whoever files first for a particular trademark will obtain the trademark rights.

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